A Message from the Visitor Economy Team

Hi All,

Thank you to everyone who joined us at the Visitor Economy Industry Forum in November. It was a valuable opportunity to share the Adelaide Economic Development Agency (AEDA)’s current projects, future aspirations and the collaborative direction we’re shaping together for Adelaide’s visitor economy. Thank you to our presenters at the forum—Jordon Tomopoulos (AEDA), Kate Gould (Adelaide Festival Centre), and Peter Reid and Chris Plummer (SATC).

The South Australian Tourism Awards and Australian Hotels Association SA Awards for Excellence are always exciting nights on the visitor economy calendar. It was great to see so many of our wonderful city operators nominated. Congratulations to all winners and finalists—your achievements continue to strengthen our city’s reputation.

We’re also extremely excited by news that China Eastern will commence the first ever direct flight from Adelaide to Shanghai in mid-2026. It opens up new opportunities for our tourism market and connects South Australia to one of the world’s biggest economies. Qantas’ commitment to establishing an Innovation Centre in Adelaide also marks a significant milestone for our city, positioning us at the forefront of developing seamless, world-class digital experiences for the millions of travellers who choose Qantas each year.

While Adelaide won’t be hosting COP31 next year, we remain focused on activating the city around other major events and opportunities that showcase our capabilities and creativity.

With event season now upon us, we look forward to a busy and exciting period ahead as we welcome visitors and celebrate the best of Adelaide.

Wishing you all the best for the festive season ahead. 

Thank you,
Gemma Nelson
AEDA Visitor Economy Team

Latest AEDA Visitor Economy Report Now Available

Hotel revenue in the city continues to rise, according to new AEDA data, as more tourists book accommodation well in advance to secure holiday plans in Adelaide. According to AEDA’s latest Visitor Economy Report, hotel room revenue increased 15 per cent, up from $86.45 million in Q3 2024 to $101.7 million in Q3 2025.

Visitor Economy Industry Forum Wrap Up

Adelaide’s tourism sector continues to strengthen, as developers look to invest in the city, speakers at the AEDA Visitor Economy Industry Forum say. 

Social Gallery Online Now

Were you snapped at the AEDA Visitor Economy Industry Forum on 18 November 2025, at the Pullman Adelaide hotel? Take a look to see if you have been pictured in the event gallery.

Boost Your Event and Brand Success this Festive Season

List your Christmas or New Year’s special offer or event on the Australian Tourism Data Warehouse (ATDW) for extra promotional opportunities. These can include dining offers, Christmas markets, parades and activities for children and adults. Approved submissions will be listed on ExperienceAdelaide.com.au, with the potential to be featured in its B2C eDM, with a subscriber list of over 136k. Listings can also secure presence on Tourism SA’s dedicated festive season page.

Professional Development

The Business Fundamentals Program, an initiative of the Office for Small and Family Business and the South Australian Small Business Strategy 2023–2030, allows business owners to access mentoring, workshops and advisory services. The initiative aims to provide the knowledge and tools needed to strengthen strategies, build confidence and elevate business processes. 

Eighty Eight O'Connell

The Eighty Eight O'Connell development is delivering a major boost to the local economy, with 17 new businesses now opening at the long-vacant site. Iconic South Australian food and wine retailer Mercato, cult ice-creamery Gelato Messina, boutique SAINTGARDE and Hub North Adelaide are among new tenants, with businesses across North Adelaide set to reap the rewards of more residents and workers in the suburb. 

T 08 8203 7001
E tourism@aedasa.com.au
aedasa.com.au