There's been plenty happening across Adelaide, with the recent weeks bringing a range of exciting announcements, opportunities and insights into our visitor economy. From major events securing their future, new investment projects taking shape and valuable market insights, the sector is looking strong.
Read on for the latest updates, achievements and opportunities helping to shape Adelaide’s continued growth as a vibrant destination.
Recent insights from the Australian Tourism Exchange (ATE) confirm what the data is already showing — Adelaide’s international demand is accelerating.
With new hotels opening and sustained investment across the city, Adelaide is strengthening its position as a destination in its own right, building the capacity to attract more visitors, host major events and deliver long-term economic benefits for the city.
A major win for South Australia’s visitor economy, Gather Round will remain in the state until at least 2029, following a new three-year partnership between the AFL and the Malinauskas Labor Government.
The Festival of Footy continues to deliver strong visitation, accommodation demand and city-wide activation, cementing Adelaide’s reputation as a premier destination for major sporting events.
One of Adelaide’s most historic landmarks is set for a major transformation as part of the $400 million Keystone precinct on North Terrace, anchored by the city’s first Westin Hotel.
The redevelopment will restore key heritage spaces within Freemasons Hall while creating a mixed-use precinct, transforming how locals and visitors experience the landmark.
ADL Fashion Week returns from 7–11 October, bringing audiences closer to the designers, makers and creative industries shaping South Australian fashion and activating the city through style and experience.
Tourism operators are invited to be part of the broader festival through the Associated Events Program. From dining experiences to tours, and collaborations as a venue host, this is a chance to attract new audiences and be part of a citywide celebration of fashion and culture.
Associated Events Program applications open Monday 15 June and close 5:00pm, Friday 31 July.
Connect with audiences actively planning what to see and do in Adelaide this winter. Running until mid-July, AEDA’s Deals and Offers campaign directs consumers to a dedicated landing page on Experience Adelaide, helping businesses boost visibility and extend their reach across the state. Getting involved is simple: update your Australian Tourism Data Warehouse (ATDW) listing and add your current special offers.
Australia's #1 Food Market: Adelaide Central Market
Adelaide Central Market has been named Australia's number one food market and ranked third best in the world, following endorsements from more than 400,000 visitors worldwide. The recognition further strengthens Adelaide's reputation as a leading culinary destination and highlights one of the city's most iconic visitor experiences, attracting visitors year-round and beyond for locals and tourists alike from across Australia.
South Australia’s wine tourism operators can gain global recognition through the Best of Wine Tourism Awards, which celebrate excellence, innovation and outstanding visitor experiences while showcasing the state’s world-class wine tourism sector.
The awards highlight the strength and diversity of South Australia’s wine regions and benchmark local operators against the best internationally.
The upcoming Tourism Industry Council sentiment survey provides a key opportunity for operators to share insights that directly inform the Tourism Barometer Report, strengthen industry advocacy efforts and help shape priorities for South Australia’s visitor economy.
Your feedback helps ensure the sector is accurately represented and effectively supported, while guiding decision-making and advocacy across the state.
